In 1981, top professional golfer Joyce Benson, who was on the LPGA Tour, asked her husband, RC, if his company, Aloe Labs, could create a sunscreen for her and the other players on the tour. RC owned an aloe farm and manufacturing facility in the Rio Grande Valley of South Texas, which farmed Aloe vera plants and then processed and manufactured moisturizers, juices and gels. Joyce loved the non-greasy feel of the Aloe-based moisturizers they made and wondered if they could duplicate that feel in a sunscreen for her to use while playing.

The chemists went to work and developed a sunscreen formula using a generous base of pure Aloe vera gel, sunscreens, sunblocks, and waterproofing agents. They formulated an SPF 20 lotion sunscreen and an SPF 15 lip balm. Joyce and several other tour players tested the two products on the golf course and were amazed by the results. The sunscreen worked better than anything they had used; not once did they get sunburned. And, the products weren?t greasy.

The sunscreen's superb performance forced RC into action. Their formula, which not only worked better than other products and wasn?t greasy, didn?t run into the wearer?s eyes and was so lightweight, you couldn?t tell it was on. The golfers on the LPGA started asking for more, and that?s when RC and Joyce decided to start Aloe Up.

Three decades later and millions of products sold all over the world, Aloe Up is the leading sun care brand in the sports, resort, spa and specialty markets world-wide. Aloe Up is sold in over 13,000 high-end retail outlets and is not sold to discount stores. It is the top class sun and skin care company for outdoor enthusiasts and is featured at premium resorts throughout the world.