What began as one new mom's quest for a safe baby shampoo has grown into a beloved collection of more than 80 pediatrician and dermatologist-recommended hair and skin care products for babies, kids and adults with sensitive skin.

From buying or advising the organic farms that grow our ingredients to re-thinking the manufacturing process from every possible angle, we are constantly looking for ways to make our products better, more pure, and more sustainable.

Join us and our loyal fans on our mission to only create the safest naturally based products to soothe, nourish and smooth out life’s rough patches the green way: one baby, one kid, one family at a time.